DiscoverBE the Sought-After Entrepreneur PodcastBuilding From Your Design: Getting Clear on What Matters Before You Build [Episode 2 of 4]
Building From Your Design: Getting Clear on What Matters Before You Build [Episode 2 of 4]

Building From Your Design: Getting Clear on What Matters Before You Build [Episode 2 of 4]

Update: 2025-11-11
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Are you clear on what freedom, autonomy, or meaningful work actually means for YOU or are you chasing surface-level values that sound good but don't capture the nuanced reality of how you want to live and work? Have you been building toward an arbitrary income goal because that's what you see advertised everywhere, even though it's not actually the number that would allow you to live the way you want? What if the reason you can't articulate what you want isn't because you don't know but because you're designed to discover it through experiencing the world rather than sitting in isolation trying to answer abstract questions?

In this second episode of the Building From Your Design series, I'm breaking down the three critical pillars you need to get clear on before building anything. I share why values work often stays surface-level and doesn't get to the crux of why things matter to you, how my client's love of video games revealed exactly what kind of world she's meant to create in her brand, and why spiritual bypassing around money and math will keep you grinding to reach a financial threshold that sacrifices the very freedom you're building for.

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:

  • The three pillars that matter most when building from alignment, expression (who you want to be in your business and life, not compartmentalized), time (how you want to spend it in this season), and money (what you need to receive to make the first two sustainable) and why values work often misses the nuanced reality of what freedom or autonomy actually means for you specifically.
  • Why many of us can't answer abstract questions like "where do you want to be in 10 years" or "how much money do you want to make" in isolation, and how going out to experience brands, restaurants, people you're drawn to give you the breadcrumbs to understand your own desires through what resonates (or triggers) you about their expression.
  • The real story behind a client who spent significant time playing video games with her husband and what that revealed about her being wired for imagination, creativity, gamification, and creating experiential worlds, not the info-based, thought-leadership-heavy content I might have prescribed if I'd just told her what to do without understanding how she's designed.
  • Why spiritual bypassing around money and basic mathematics will sabotage your foundation like wanting to build a $20 membership for accessibility while also wanting freedom to spend time with your kids, without acknowledging that reaching your financial threshold with that model requires mass appeal, massive visibility, and working yourself to the bone, creating the exact opposite of what you're trying to build.

And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.

To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here.

Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises. 

Free on-demand training >>> https://www.creativelyowned.co/watchnow

 To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

 

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Building From Your Design: Getting Clear on What Matters Before You Build [Episode 2 of 4]

Building From Your Design: Getting Clear on What Matters Before You Build [Episode 2 of 4]

Kathryn Thompson